United Visual Artists
LG Signature Collaboration
For LG’s SIGNATURE Collaboration with Matt Clark, Treatment was asked to produce a composition for display on LG’s new OLED TV, utilising the paper-thin screen as a canvas to create a moving painting with light and sound.
Inspired by the themes of Edwin A. Abbot’s novella Flatland, the piece explored the true-to-life colour reproduction and deep blacks of the screen while showcasing the brand’s new paper thin, rollable TV.
Client
United Visual Artists
Creative Direction
Matt Clark
Producer
Giles Maunsell
Design and animation
Noah Campeau
Additional animation
Rosalvo Melo
Sam Brickman