The U2 eXPERIENCE augmented reality app was created to build a groundbreaking bridge between the band’s music and hundreds of thousands of participants, bringing the U2 experience closer than ever before.

This unprecedented platform allows for both onsite functionality - allowing entire venues of concert-goers to experience in-app exclusive sound and visuals, combined together or the first time in a fully synchronous, real-time environment - as well as offsite pairing features for pre-and after-show participation.

The app gives exclusive access to an unlimited number of users together in another dimension, and promotes global sharing of that experience via the custom platform’s capability to capture photos of the real-time content.