Willie Williams close relationship with U2 continues on their 2011 360' tour.

The title of the tour coincides with its configuration, with the stage design featuring a large four-legged steel structure and a cylindrical video screen that hovered above the performance area, allowing for an in-the-round show experience. The 360 LED screen was built with extendable hydraulics and would expand up and down above the performance area, creating a hexagonal pattern allowing for variability with video visuals.

The inspiration for the design came from the landmark Theme Building at Los Angeles International airport.